The future of service design is changing. We researched platforms that are streamlining services to become a more personal and efficient experience.

Wingin'it's aggregator business model is a network model where the business collects the information about a particular good/service providers, make the providers their partners, and sell their services under its own brand.

My partners and I ideated mapped out the task flow to better understand how it aligns with different user journeys.

We looked at the high level architectures to optimize and simplify our platform.

We started to sketch out low-fidelity wireframes to brainstorm ways for the user interface to be intuitive.

We took inspiration from birds with vibrant colors such as the parakeet and cockatiel that are pictured to the right. Both birds are deemed to be some of the most playful breeds of birds and we believed they fit right into our brand .

Going along with our playful emphasis, we created a motif to be used within our platform. The basis of the design is textures and patterns found on various bird breeds.

We wanted our logo to be as fluid and whimsical as the idea of just going with the flow. Inspired by bird wings, we have adapted the form of the W to have a wing—playing off the idea of flying by the seat of your pants.

The driving force of our business is the application. Our app is where users generate their curated adventure and how they navigate throughout their journey.

Through machine learning and user preferences, our app helps to develop a tailored adventure for each individual user. Wingin'it also will be working with local businesses in each area that our application is available, in order to make each experience unique to their community.
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To create their customized event, users take a brief survey to give parameters for what they wish to do, focusing on budget, location, time, transportation, amount of people, and mood. We have utilized language that is inherently vague so that users are able to play in the idea of spontaneity of not knowing exactly what they are going to
be doing.
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We want everyone to be able to wing it, we took a special interest in special considerations that would need to be made, such as mobility impairments or food allergies.

After the Wingin’ It app has created a large enough base in the area, we will then increase touch-points for users through the introduction of a vending machine and a physical space.

After the Wingin’ It app has created a large enough base in the area, we will then increase touchpoints for users through the introduction of a vending machine and a physical space.

The vending machine element took inspiration from many companies who have been releasing a similar component. Lulu Lemon is one of the brands who most recently launched a pop up vending machine called the Run Stop Shop. Two of these vending machines have been created and they have been placed in New York City and Chicago just in time for marathon season.

Another precedent we saw was the “weirdest, wildest vending machines located in Portland, Oregon. Five years ago, Taylor Valdes started the Venderia, a business specializing in custom vending machines. Currently found at seven locations across town, plus ones in Vancouver and Corvallis, Venderia machines contain everything from drugstore items and random objects Valdes found while rummaging through her late uncle’s drawers to handcrafted art projects, “misfortune cookies,”“bummer zines,” and, yes, paper bags containing a toy animal and handwritten fortune. Both of these previous vending machine ideas sparked the idea for our very own pop up vending machine.

The Wingin’ It vending machines are intended to be placed strategically throughout the city, near coffee shops or bars. To use one of our vending machines, one simply walks and up and pays a price of $1 for an envelope. Inside the envelope is a code you can input into the app. After entering the code, Wingin’ it shows you a random itinerary from the envelope you selected in the vending machine. You can choose if you would like to go on it the random trip, or explore the app for a more personal itinerary. Each vending machine also includes one envelope that holds a code that would give one lucky user an all expenses paid adventure!

Our pop-up exhibition was inspired by the Museum of Ice Cream in San Fransisco, which was inspired by creating an experiential ice cream experience that is very instagrammable for millennials/gen z. This concept matched very well with our brand Wingin’ it, which is largely inspired by birds. We wanted to incorporate this idea with our “wing bar” which would focus on bird themed foods.

For our exhibition space, we were inspired by the teamLab borderless in Digital Art Museum created by art collective teamLab in Tokyo, Japan. Their concept includes “Artworks move out of rooms, communicate with other works, influence, and sometimes intermingle with each other with no boundaries.” This inspired the idea of how our exhibition can interact with the user. We wanted the exhibition space to be an abstract concept of our overall platform is as well as the most spontaneous touch point. When you walk into the exhibition, inside the space is covered with moving abstract videos. Depending on what you touch and sync with your device as well as machine learning, the exhibition space will decide on an adventure for you. For example, depending on what the color, speed, and movement of a particular video you choose can completely change what your final experience will be.

1. Ticket booth: Information about the popup space and how to download the app
‍2.Wing Bar: A social area for visitors to grab a themed snack
‍3.Exhibition Space: the curated adventure experience
‍4.Merchandise:Various forms of merchandise from bird calls to t-shirts

Our third touch point includes our pop-up exhibition space. This example is what our exhibition space could look like in a large warehouse, but will most likely be in smaller venues. The walkthrough would include the ticket booth, wings bar, exhibition, and merch area.

Currently, the experience that is curated will be within walking distance of the pop-up shop to drive more incentive to go on your adventure. Once you have left the exhibition space, outside is a merch section that includes primarily t-shirts but is soon to include more spontaneous bird theme gifts.